The club’s marketing department developed a campaign called “O Timão tem sua cara” (O Timão has your face), where fans c...ould send 3×4 photos of themselves and, worth R$1000, they would be inserted into the jerseys. . There were a total of 10 shirts, as the goalkeeper's could not be the same, with 400 spaces in total. In addition to the fans' faces, each shirt had a godfather, such as Marcelinho Carioca, Tevez, Neto, among other idols of the club who would have their photos above the team's symbol.