The Japanese company bidded farewell to the Club after five years via the campaign ‘Arigato Barça’ (Thanks Barça), which... featured in the stadium during the final home game of the season against Valencia CF. The 2017/18 season saw the start of the agreement between FC Barcelona and Rakuten – the first ever Japanese company to become the Club’s main sponsor and have their name feature on the first team jersey. Five years later after a fruitful relationship, both entities have decided to go their separate ways, bringing their shared journey to a close.